On my way to work one morning early this week, I heard an advertisement being aired by one of the local radio stations.
The ad is by one of the local banks promoting their insurance products for women.
The ad starts with a woman in a such a pathetic voice saying “I have cervical cancer”. Then a man voice follows with no emotions, “We found a lump in your breast. The tumor is malignant”. This is followed again by the woman’s voice which could be heard saying, “Who says it is easy being a woman. We should protect ourselves before anything happens.” Then the ad concludes by saying the listeners should get insurance to protect themselves.
I have survived breast cancer, now being a survivor I get irritated with this kind of ads. Firstly the ad is so pathetic and demoralizing. You can only protect yourself financially with insurance but you cannot protect yourself from cancer! What more you cannot buy insurance once diagnosed with cancer.
May be I thought I was being over sentimental, so I asked two colleagues if they have heard of the ad and what they thought of it. One of them said the ad was good as it reminded woman that they should get insurance and there are products to cover women related diseases. But then she added on by saying she was looking it from the view point of advertising and security.
On the other hand, my other colleague said it was bad taste to air it early in the morning and it depicted women are bound to have a cervical or breast cancer. I totally agree with her.
Yes, it is a good reminder that women should seriously consider insurance coverage but at the same token the advertisers should be more sensitive to contents and air time of such ads.
The ad is by one of the local banks promoting their insurance products for women.
The ad starts with a woman in a such a pathetic voice saying “I have cervical cancer”. Then a man voice follows with no emotions, “We found a lump in your breast. The tumor is malignant”. This is followed again by the woman’s voice which could be heard saying, “Who says it is easy being a woman. We should protect ourselves before anything happens.” Then the ad concludes by saying the listeners should get insurance to protect themselves.
I have survived breast cancer, now being a survivor I get irritated with this kind of ads. Firstly the ad is so pathetic and demoralizing. You can only protect yourself financially with insurance but you cannot protect yourself from cancer! What more you cannot buy insurance once diagnosed with cancer.
May be I thought I was being over sentimental, so I asked two colleagues if they have heard of the ad and what they thought of it. One of them said the ad was good as it reminded woman that they should get insurance and there are products to cover women related diseases. But then she added on by saying she was looking it from the view point of advertising and security.
On the other hand, my other colleague said it was bad taste to air it early in the morning and it depicted women are bound to have a cervical or breast cancer. I totally agree with her.
Yes, it is a good reminder that women should seriously consider insurance coverage but at the same token the advertisers should be more sensitive to contents and air time of such ads.
1 comment:
If the advertisers are really concerned about women with cancer, it would certainly help for them to seek advice about the topic before airing the ad.
The ad maybe simple and effective (to them), but can you imagine the side-effects it might have especially to cancer sufferers?
Protection against cancer via insurance is merely a financial way to help the potential sufferers, but does it help in terms of emotional support, physical care and well-being?
What is protection from cancer? Is there really a way to protect ourselves from cancer? If there is, I think it is the way we live and the food we consume. There is nothing to do with the insurance.
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